National Advertising
Coldwell Banker has built a brand based on integrity and
customer trust. Our consumer marketing programs are among the
most comprehensive and effective in the real estate industry. We
know the importance of building nationwide awareness. That's why
Coldwell Banker invests millions of dollars each year in
national advertising - it's helped to make us one of the most
quoted names in the real estate business. It's also why Coldwell
Banker is regarded as the information source by the news media
and, more importantly, by consumers.
Coldwell Banker Concierge and coldwellbanker.com television
commercial spots will run Sundays during the busy home buying
seasons on all major networks including cable with a heavy
presence during prime time. These :30 second spots are designed
to drive traffic to our national, as well as local, web sites
and build brand awareness for Coldwell Banker Concierge.
Coldwell Banker designs exciting and lead generating national
promotions each year for the busiest home buying seasons -
spring and fall. Not only do these promotions drive additional
traffic to our Open House events, but they're also a great way
to supplement your prospecting efforts and help set you apart
from the competition.
Local Advertising
Our focus this year, like national, is to drive thousands of
homebuyers to our all-new local web site, www.cbsuccess.com and
build brand awareness for Coldwell Banker Concierge. Coldwell
Banker Success Realty advertises our programs and services in a
variety of regional, state and city publications, such as The
Business Journal, Arizona Republic, The Tribune, Arizona
Corridors Magazine, Diamondbacks Magazine and area Relocation
Guides, just to name a few.
Our
new advertising campaign, "experience SUCCESS", centers on
creating a positive and rewarding experience for you and each
one of our customers. The "Success experience" goes beyond
delivering "good customer service". The “Success experience” is
about exceeding yours, and our customers', expectations time and
time again. |
